Strategy Begins At Point of View

A viewpoint that cuts clichés, stirs strategy, and injects soul
into modern marketing insights.

Turning Customer Name Into Powerful Marketing Triggers

How using a customer name in marketing can boost engagement, build emotional connections, and drive high-converting personalized campaigns.

How Referral Marketing Transforms Customers Into Advocates

How referral marketing converts happy customers into powerful advocates, helping you grow loyalty, leads, and sales organically

PREMIUM COFFEE BEANS

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About Me

Hi, I’m Vaibhav, the voice behind VKPointofView—a space where marketing is more than just campaigns and data—it’s a mindset.

With a background in engineering and a growing passion for branding, strategy, and consumer psychology, I created vkpointofview platform to explore how marketing truly works from a grounded, human perspective. I believe that behind every ad, trend, or viral moment lies a deeper story—a point of view that shapes how brands connect with people.

Here, I decode marketing concepts, dissect real-world campaigns, and offer fresh takes that challenge the obvious and reveal the overlooked. If you’re curious about what makes brands tick and want to look beyond the buzzwords, you’re in the right place.

Let’s redefine marketing—one perspective at a time.

Connect

Let’s build something meaningful together- connect with me here.